SHOW NOTES:
Guys! I’m sitting down with Ukonwa Ojo, the CMO of COVERGIRL! Like the first brand I ever used out of my Mom’s makeup bag as a kid – like Christy Brinkley commercials I grew up watching, that COVERGIRL – iconic COVERGIRL. I’m so excited to bring you this interview with Ukonwa discussing the major brand changes she’s overseeing, that are shaking up the beauty industry in the best way possible.
BEAUTY RECYCLE ROAD TRIP
1. Making the switch to non toxic polish
2. Taking a road trip to recycle old polish
3. My first awkward IG live
5. Who are corporate brands
INDUSTRY CHAT WITH COVERGIRL’S UKONWA
OJO 4:55
*Why Covergirl 6:31
* Pushing Boundaries and realizing a rebrand was needed 8:04
* Product and Brand Changes 10:19
* Launching 40 foundation shades and prioritizing inclusivity 11:50
*Making History Going Cruelty Free / Leaping Bunny Certified 15:39
*Opening a flagship store in NYC 17:11
*Covergirl Product everyone needs to try 19:31
*IG stories audience questions 20:44
-What’s your best selling product?
-Where can we find out about internships?
-Are you doing a meet and greet at your NYC store?
-Are you making holiday palettes or lipsticks?
-Does Covergirl Have any bright colored eye shadow palettes?
RESOURCES:
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